Elevating Activewear with Experience-First Design

Client:

POPFLEX

Date:

April 9, 2024

Tools:

Shopify

Overview

POPFLEX is a direct-to-consumer activewear brand founded by fitness entrepreneur Cassey Ho (Blogilates). Known for its fashion-forward designs and inclusive sizing, POPFLEX blends functionality with flair — offering leggings, sports bras, and gym accessories that are as aesthetic as they are performance-driven.

The Challenge

Performance Meets Aesthetic: Building a brand that doesn’t just perform in the gym — but also turns heads on Instagram.
Conversion-Driven Design: Creating a site experience that matches the premium feel of the product, without sacrificing speed or usability.
Product Discovery & Personalization: Helping shoppers quickly find their perfect fit in an expanding catalog of colorways, sizes, and styles.
Content-Rich Commerce: POPFLEX had a strong community and media presence, but needed that storytelling power baked into the storefront.

The Solution

Shopify UX Overhaul: Restructured the site architecture for mobile-first product discovery, faster load speeds, and smoother browsing across collections.
Conversion Framework: Rebuilt the PDPs with enhanced media, visual size guides, in-depth descriptions, UGC integrations, and FAQ toggles to reduce bounce.
Storytelling Meets Sales: Integrated Cassey’s YouTube + Blogilates content across landing pages to connect emotion to products.
Seamless Navigation: Smart header reorganization, filters, and mega menus to make high-intent journeys faster.

The Results

$30M+ Annual Revenue in 2024 (source: public brand estimates & press).
10% Increase in Mobile Conversion Rate after UX changes and visual optimizations.
+3x Average Time on Site thanks to content-integrated commerce flow.
#1 Trending Activewear Brand on TikTok during multiple product launches (2023–2024).
Email List Growth of 2.5x after integrating high-converting popups and gated exclusives.

Visual Showcase

Homepage Hero Section

Designed to immediately convey the brand's value proposition and guide users into product discovery.

Structured to provide comprehensive information, including benefits, usage instructions, and customer reviews.

Mobile Experience

Ensured a seamless shopping experience on mobile devices with optimized load times and intuitive navigation.

Client Testimonial

“BlueFlag didn’t just ‘redesign’ our site — they re-engineered how customers fall in love with our brand online. Every scroll, every click feels purposeful. They’ve taken the guesswork out of growth.”

— POPFLEX Marketing Team

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