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Scaling a Skincare Brand with Strategic Shopify Design
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Client:
Norse Organics
Date:
October 10, 2023
Tools:
Shopify
Overview
Norse Organics is a skincare brand inspired by Arctic purity. Despite their premium product line focused on acne, redness, and anti-aging, their online store wasn’t performing. They had the traffic — but lacked the visual and functional clarity to convert it.
The Challenge
- Low Conversion Rates: High traffic but poor conversion due to trust gaps and poor structure.
- Inconsistent Branding: Visual elements and messaging lacked cohesion, weakening credibility.
- Poor Mobile Experience: Mobile-first audience, but poor UI and slow performance hurt engagement.
The Solution
- Full Brand Overhaul: Established a masculine, clean aesthetic with storytelling to elevate trust.
- Trust Signals: Added testimonials, clinical callouts, and a hero offer strategy.
- Mobile Optimization: Rebuilt mobile flow — from product pages to checkout — for speed and clarity.
The Results
Over 45 days post-launch:
- Conversion Rate: Increased from 1.3% to 4.8% (+269%)
- AOV: Increased from £28.60 to £34.30 (+19.9%)
- Revenue: Lifted by 3.2x due to email flows, better bundles, and fewer cart drop-offs
- Returning Customer Rate: Jumped from 12% to 31%
Visual Showcase
Homepage Hero Section
Designed to immediately convey the brand's value proposition and guide users into product discovery.
Structured to provide comprehensive information, including benefits, usage instructions, and customer reviews.
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Mobile Experience
Ensured a seamless shopping experience on mobile devices with optimized load times and intuitive navigation.
Client Testimonial
“We had decent traffic and strong products but lacked a strategy. BlueFlag gave us a visual system, fixed our flows, and cleaned up our site experience. Our sales finally reflect our brand quality.”
— Norse Organics Team
